Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine result pages (or SERPs). Advertisers bid on keywords that users of services like Google and Bing can enter in search of certain products or services, which gives the advertiser the opportunity for their ads, along with the results for those search queries.
Often known by pay-per-click advertisements, these ads come in a variety of formats. Some are short, text-based ads, while others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based ads that allow consumers to see important information at a glance, Such as prices and reviews.
The great feature of search engine marketing is that it allows advertisers to place their ads in front of motivated customers who are ready to buy. No other advertising medium can do this, which is why search engine marketing is such an effective and such an amazingly powerful way to grow your business.
Search Engine Optimization (SEO)
Pecan’s SEO marketing technique is unique to every industry. SEO marketing strategy uses a systematic approach to help customers build a strong presence of their brands and improve website ranking. On-of-page optimization is provided by our SEO experts to ensure that Google rankings on search engine pages improve.
Our five major SEO strategies include –
- Conduct research on your industry, target market and competitors
- An exemplary use of keywords to optimize your page
- The study, analyse and recommend changes to meet your goals
- Create your link by adding reliable and authoritative resources
- Organize our strategies according to your requirement
Pay Per Click (PPC)
PPC is an online advertising network in which the client only has to pay for clicked advertisements. Our team ensures that through our PPC services, every potential click generates revenue for the company. With relevant analytics, our team has the capability and experience to understand your customer’s behaviour and help companies enhance their efficiency. PPC marketing is used to generate revenue based on visitor activities such as clicks, impressions, and leads.
- Through Google AdWords, Boost Website Traffic
- Creating ads using text, images, videos and promoting to increase SERP ratings
- Display your company’s products and services on the Google Ad List page
