What is video marketing?
The definition of video marketing is not complicated. In fact, it is simple: using video to promote or market your brand, product, or service. A strong marketing campaign adds video to the mix. Customer testimonials, videos from live events, how-to videos, annotator videos, corporate training videos, viral (entertainment) videos – the list goes on.
Benefits of video marketing:
Video is a gold mine for SEO
This can increase your search engine ranking, click-through rates, open rates, and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second from Google). What’s better: YouTube is owned by Google. So, this means that a well-tagged video can work wonders for your SEO.
The video allows you to make a direct appeal to the emotional center of a person’s brain through music. Human connection through video is more influential than reading the facts in the text. See an example of an emotionally engaging video below.
